Doing Business Swiftly
Taylor Swift's Model For Business Success
Taylor Swift’s Eras tour is boosting the US economy this summer.
That’s a fact, confirmed by the Federal Reserve.
Taylor Swift’s Eras tour is causing seismic activity on par with a magnitude 2.3 earthquake.
That’s a fact, confirmed by Smithsonian.
Without a doubt, Taylor Swift is the most powerful, exciting, and influential artist on the planet.
It is amazing to watch.
How did she do it?
Personal, real, emotional songs that fans can relate to. For her entire career, Taylor has written songs that her fans identify with. She’s been raw, honest, and real with her fans, sharing stories, relationships, and insecurities that everyone goes through.
Consistently great product, time after time. While her albums haven’t all been 10/10, they’ve always been great. They’ve always had multiple great songs on them. They’ve always lived up to the high standards she sets for herself.
Always taking smart, calculated risks. She went from country to pop, a feat rarely accomplished. Sure, country artists have pop hits now and then. But show me an artist who was a clear country star who then transitioned into a clear pop star. Once a pop star, she’s experimented with new sounds, producers, styles, and collaborators, from Max Martin to Lana Del Ray to The National to Jack Antonoff.
She makes deep personal connections, in-person and online. Taylor is famous for treating her fans like true rock stars. She has had fans over to her house, played private personal concerts, hosted them backstage at concerts, and even paid off their college debt.
She’s had a great team by her side, all of whom understand the mission. Many on the team at 13 Management have been with her from the start. They fly under the radar (you can look up 13 Management on Google to see just how invisible they are) and work entirely behind the scenes to make sure Taylor’s mission is accomplished.
“I’m intimidated by the fear of being average.”
Taylor Swift
Taylor Swift’s five keys to success are a blueprint for any organization.
Be real and connect with people on an emotional level.
Be incredible at what you do, unfailingly.
Take smart, calculated risks.
Be great to your customers all the time.
And have an amazing team who puts the mission above themselves.
Steve Jones tackles the most important issues facing organizations today - management, culture, leadership, branding, marketing, and talent - using rock history. His electrifying keynotes are loaded with engaging information, powerful takeaways, and amazing music.
With over 35 years in music and media, Steve taps into backstage stories and personal experiences to show what great organizations can learn from legendary rock stars. Author of two popular business books, Brand Like a Rock Star and Start You Up, Steve is also the SVP/Brands & Content at Stingray, the world’s 3rd largest distributor of music behind only Spotify and Apple.
You can book Steve to speak through Goodman Speaker Management.