Artificial Intelligence, Real Life Business

Using AI to Enhance Your Organization

You can’t escape the headlines about AI, ChatGPT, Bard, and other platforms emerging every day.

They scream about how AI will take away jobs, automate processes, and ultimately change how we live our lives. And there are very good odds that much of that is accurate.

In the meantime, the smart money is on those who seize the opportunity, embrace emerging AI technologies, and benefit from their presence.

P&G is using AI to perfect the customer experience, predict consumer behavior, and remove friction from customer service interactions.

Nestle is using AI for content creation, blog posts, and social media updates.

Harley-Davidson has started using an AI platform to increase the performance of its digital ads.

Deloitte is using a recently-acquired AI platform to help companies with reputation management.

And The Pet Shop Boys are planning to use AI to write songs.

Neil Tenant of The Pet Shop Boys wisely says that artificial intelligence can help overcome writer’s block, generate new ideas, and complete unfinished work.

“There’s a song that we wrote a chorus for in 2003 and we never finished because I couldn’t think of anything for the verses,” he told The Guardian. “But now with AI you could give it the bits you’ve written, press the button and have it fill in the blanks. You might then rewrite it, but it could nonetheless be a tool.”

Artificial intelligence is here to stay, and its proliferation into all aspects of our professional and personal lives is only going to speed up. You can fight against it, or you can jump in and turn AI into a vital tool in your toolkit.

Steve Jones tackles the most important issues facing organizations today - management, culture, leadership, branding, marketing, and talent - using rock history. His electrifying keynotes are loaded with engaging information, powerful takeaways, and amazing music.

With over 35 years in music and media, Steve taps into backstage stories and personal experiences to show what great organizations can learn from legendary rock stars. Author of two popular business books, Brand Like a Rock Star and Start You Up, Steve is also the SVP/Brands & Content at Stingray, the world’s 3rd largest distributor of music behind only Spotify and Apple.

You can book Steve to speak through Goodman Speaker Management.